What's up news? Junkies happening today? Sean. I think when it comes to your audience and I'm not and I'm in your audience, obviously, but I think that me and you personally are more terminally online than most of your audience and most people don't see these ads, or even some of these, like, Instagram videos of these wet, like there's Instagram videos of women that most people like, oh my God, she's hot and then it transitions to another thing. And most of them are like, oh man, she's hot in this outfit and most people don't know that it's an AI filter of a gentleman in India or China or wherever it might be, um, using a, um, Virtual headset that uh lets them make the movements and everything else. So I I think I think you're talking to an audience that kind of doesn't have an idea of reality at this point, they'll get there.