New stories, impact public perception. But you know that Sean and when it comes to this bricks and Minifigs things, I've never heard of them, um, up until now and I'm someone who's been a part of the collectible community and now I've only heard of them because of poor business. Practice that being said, me and daughter 2 times driving back across state this weekend and drove past the location. Normally I'd be like whoa, look a new Collectible Spot to check out but instead, I drove past and just thought in my head thieves. See you.