Good Afternoon, News junkies, okay. So my midlife crisis is watches and uh, I've learned a lot about them and Swatch is actually a luxury brand. They own Omega lene Hamilton. So they own like 15 luxury Brands. Um, I remember them as the high school 30 watch that everybody had. But they'll make affordable versions like the mega speed Masters watch but they have their hundred dollar version of it. Um this 1 is an AP Royal Oak which is Starship dollars and goes up, but the AP Royal pop which they're making the pocket. Watch version is 400. It's affordable but it's not limited. I'm not sure why everybody's going crazy over it but that's the background of swatches. They are actually a luxury brand but we know the word Swatch as the you know neon colored plastic watches but there's more to it than that just so you know.