So Sabrina's story reminded me of when I worked for a big cell phone company back in the day and we dropped the iPhone 3GS to 99 Cents and what that did was triggered. A massive migration of senior citizens from flip phones to smartphones for the first time. And every 1 of those interactions took at least 2 to 3 hours and the only money they spent was that 99 Cents. So it took every bit of patience and reminding yourself that this is somebody's grandparent to get through it, good on you savvy.