If you're a business owner, you know, the Amazon Prime day is terrible. For instance, I buy mounts. I'm in TV mounting business, 37, 6 months. That's how a lot much I've been paying for the past 6 months I've been paying 37 bucks, uh, they say suggested price or markdown price from 45 on Prime day, they keep the my number the same 37.99 but then they mark it up and say it used to cost 65.99. So the percentage off looks bigger than it actually is just to give you that. Wow factor.