Yo, junkies Rachel rivalries have been around for a while? I mean, they don't ever pinpoint it. But it's all for views. I mean like magic and bird. Now, you have jokic versus every other black athlete in the NBA for MVP. It's a big to do thing but it's a double standard looking look into it as for a different topic. But now you have Caitlyn Clark and Angel Reese, I mean everything, since 2020, all the movements All that, you know, the Jewish hate, the black lives matter. Asian hate all that, I mean, it plays a lot into what we're experiencing today.